I'm proud to be in the NEVER WATCHED THIS CRAPOLA category, evidently not important enough to be counted.
FWIW, it is an excellent satire on pop-culture in general, hip-hop videos, OTT dance moves in most music videos, etc. And the tune itself is quite catchy and has excellent recall value even without following the language...
In short, I cannot emphasise enough on how wonderfully it works as a satire to all things that you might consider "crapola" (this view is based on how quickly you dismissed the video as crapola in the first place), so I suggest you fire up the video and only then dismiss it.
You're welcome to diss it though, just watch it first, make an informed opinion, and then you're welcome to diss it all you want ;-)
But, yes, your point can be equally valid too. When it comes to visual arts, the whole thing is soooo open to interpretation.
Look, its Saturday today, we both have a lot of time, and this can go on and on, but I think we both know what I wanted to convey :-)
I think the defining problem with cocaine is that it is in fact, awesome.
So fucking awesome that you'll ruin your life to get it.
I've seen Gangnam Style covered in places like the New Yorker, the Economist, and the Wall Street Journal. These are places that don't generally spend time discussing pop music, but that also felt Gangnam was worth consideration.
Musical tastes vary, and nothing says you have to like it. But PSY's hit seems to be indicative of a global increase in cosmopolitanism, and that's a trend that affects many entrepreneurs and investors.
I wanted to say that too, but didn't feel it was necessary within the discussion context taking place (where I was first replying). Since you've mentioned it, here's my view. There's a certain "uninhibitedness" to the video that's very recognisably asiatic (as in there is no 'Made in USA' cultural feel and reference to it) and that also that shouts out "I am not a packaged deal, I was spontaneously made". I think that freshness is what's keeping the momentum going.