AMD is not a person. It has no emotions. Any perceived emotional harm by humans is them projecting themselves onto the AMD entity. Whereas AMDs actions here cause real harm to individuals.
And I question your assertion of real harm to individuals, by not offering free support, being worse than receiving verbal abuse.
AMD is free to change their terms of their product, but then characterizing the backlash as abuse towards AMD is laughable. Have empathy for people not corporations