> Toolsets can be changed, improved or mastered. I [cannot] do [this] with my customers.
You cannot provide any value to the world that would involve a different customer base? After Kozmo re-emerged as MaxDelivery, it changed its customer base (one of its tools in value creation) by starting out with only high-density neighborhoods of Manhattan (and it continues to change its customer base as it gradually expands its delivery areas). It has mastered its customer base (again, one of its tools in value creation) by learning how that tool reacts to various delivery deals, and by employing improved delivery deals. Please see the article linked above.
For at least many decades, bike-sharing advocates and politicians have been failing to efficiently employ the tools at their disposal, one of which is their customer base. That tool, the customer base, has been blamed over and over again as "the problem" as bike-sharing advocates and politicians have repeatedly employed essentially the same defectively-designed policies.