The bottom line is you get what you negotiate.

If you act like a patsy you'll be treated like one. If you sell your value to the investors you'll be in the position to drive terms.

That's why early stage fundraising/investing is tricky by definition. The value is purely speculative and is little more than guesswork based on a mix of intuition, guesswork and sheep instinct. The term "spray and pray" came into being for a reason.

But once you are later stage you raise on revenues / cash flow / profit / growth rate. Entrepreneur rightfully should be in the driver seat for this type of deal.