AI itself, the technology, isn't a scam
but the promotion of it certainly reeks of a pyramid scheme / scam
and the promises are pretty scammy in that they may be true at some point in time, but not today (one could say Tesla's FSD which some users paid for years ago, was/is a scam)
and there is one thing that is incontestable: AI, as wielded by large companies today, is a highly destructive force. you might be fine with that (one must tear down to rebuild approach), but many many other people are not.