"By the way, there are two exceptions to the name-your-price models
   that seem to be working in the marketplace currently; Kickstarter
   and auctions. I suspect that social proof that there are others
   backing a project motivates Kickstarter users to name a price
   (starting at $1 minimum bid)."

Kickstarter is name-your-price in the same way that McDonald's is: small fries costs $X, medium fries $Y, and large fries $Z. Choose X, Y, or Z, and get the corresponding sized item. On Kickstarter, you can't choose to contribute $1 yet still receive the same item as the person who contributes $100.