When Meta announced token leaderboards and other followed, I could see this being the logical conclusion. That whole trend is so dumb because it leads to this.
Company announces they will measure developer performance by how many tokens they burn and constantly talks about how the best developers burn the most tokens. Developers see the message and start burning tokens. And then the company acts surprised when their bills go through the roof.
I personally use my OpenAI subscription pretty heavily, 2-3 agents running practically all day on various tasks but I never even get close to running into limits while I hear about others blowing through limits on multiple accounts in the same time period. I'm convinced that most of those folks and their elaborate workflows aren't really for productivity but for bragging rights about how much they use AI.