>In this person's communication culture, they are saying
Wittgenstein termed precisely this sort of practice a “language game”.
With the rest of his work (Philosophical Investigations in particular) it is a hugely useful lens through which to view and significantly better understand the use and function of language in all its forms.
Given that language is becoming a ubiquitous UI and UX and glue for just about everything, I highly recommend it, and as a work of philosophy it is much more accessible to laypeople not of the field than some other important works in the area.