The obvious answer is "patents", but software patents aren't valid in Europe; and besides, the Amazon patent has expired; and European stores are, if anything, far, far more horrendous than American ones.
I guess upsells are more profitable than one-click these days?
- only free shipping >€50
- much more limited selection of items
- can't say much about their return / warranty process but I doubt it's as lenient as Amazon's
Pretty much the opposite of "far better".
The limited selection is certainly true but mainly it misses drop shipping stuff and what's essentially a mirror of aliexpress with a huge markup. I don't really miss those. In fact, it requires a considerable amount of time to navigate through those offers on Amazon, so not having them is a plus in my book.