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“For a user this reads like getting bombarded with ads tailor made just for you based on the context of what would be most effective.”

Isn’t this what the current search experience already is?

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Before it was: "Shop for balding pills", Now it's going to be: "Your calendar indicates your mother's birthday is tomorrow, your album photos of her living room seem to indicate she likes elephants. In a past LLM conversation you mentioned she has trouble with technology. A good gift idea is the new Google Geminibook with this animal laptop skin. Add to cart?"

More like, "Your mom's birthday is tomorrow and you forgot again, didn't you? I've gone ahead and added this perfect gift to your cart that will be delivered in time. I'll purchase and ship it now if you'd like?"

"It's the thought that counts"

Ads weren't tailor written by LLM on the fly previously.

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