I, in fact, do NOT want continuous maintenance. Ever. I will literally never turn on auto-updates for the rest of my life.
People use them because the products were good or industry standard. They don't prefer them because subscriptions somehow magically enabled them to be better.
They already preferred them over alternatives before subscriptions. If anything, people often complain that they got shittier after the subscription was introduced, once many are onboard and captive.
And people use their subscription versions because a non-subscription version is not made available anymore. The real comparison of what users prefer wouldn't be "X subscription software vs Y non-subscription". It would be "X subscription or X non-subscription".
Regarding your last point, there's plenty of software offering both options ($$$ lifetime vs $ monthly). I don't have the data but I bet they see a TON more sales for $ monthly.
E.g. Final Cut Pro for macOS is available as a one-time purchase for $299.99. Alternatively, you can subscribe to Apple Creator Studio for $12.99/month or $129/year
It puts the incentives on the wrong spot too. They are no longer incentivized to make shit appealing enough to upgrade.
But I think it's not the case incentives are wrong but the reality of business - what do you do when things are feature complete in all the ways that matter?
I haven't used a Mac in a bit but I remember liking BBEdit back in the 00s, and it still seems to exist without having a subscription model.
Open source needs updates too, but somehow we take that for granted.
This is a sane AND a sustainable model for companies, and actually creates MORE incentives for the developers to align with the user's interest: if the new update sucks and has features no one asked for, then nobody will pay for the new version and keep the old one.
There is no reason why previous versions of the software you paid a license for should effectively "disappear".
I’ve appreciated that in a few apps where my need for them on a daily basis evaporated but I still need to briefly touch that system once every few months.
BBEdit, Sublime et al. are beacons of what software quality, distribution and pricing ought to be.
three quarters of the saas industry is built around such made-up needs. Not much to be proud of there with a handful of exceptions.
as for price, it feels 100% fair to bleed your enterprise customers to subsidize individual customers.
1) Purchase a major version and get no updates.
2) Purchase a subscription and get constant updates.
Pay for the major version, get all of its updates. Then pay for update (to next major plus its updates) with a discount.
If you don't prefer the pay, you can keep what you have.
This is what Reaper, Forklift, CameraBag and countless others do, and it works very well.
Edit: This comment contained Forklift as an example before, but they have changed their model, so it's removed.
Let me update the comment.
Choices!
As a customer, so many frustrating things boil down to not being given a choice. Not even having a tickbox to express which way you'd like it even if the default is otherwise.