Obviously, a business needs to have an income but it's becoming more common for businesses to function first and foremast as revenue generators and the thing that enables that is only seen as a means to an end. When the quality of the product/service and it's function as a revenue generator diverge, the product/service will always take 2nd chair.
Maybe we could argue that the primary product is the revenue, especially when there are investors involved who are looking for big returns.