If they were going to plan for any kind of dangerous weather, flooding should have been very high up on that list.
People tend to take flash flood warnings way less seriously than tornado or severe thunderstorm warnings. I guess that people think of dangerous floods as being something much more obvious and dramatic than a street puddle just one foot deep, but flooding is no joke.
"Turn Around Don't Drown" PSA (https://www.youtube.com/watch?v=eI6mIlHKrVY)
A lot of people do monkey-see-monkey-do: observing other people driving through water and then trying to follow. Some people just go slowly until it feels too sketchy and then try to back up.
People inevitably get stuck.
The really big issue is when the road is lower in some spot and you don't expect it.
For example, in my city there is a road that will be perfectly clear until you hit a small section that's a low spot at an underpass. Cars driving too fast hit that section during a heavy rain and quickly get flooded/stranded.
Another common but unreliable tactic is to wait for someone else to try their luck and see how they manage. Some cars and trucks will do better than others. If you do take your chances aim for the middle and go slow. Still water after a storm is dangerous enough (you can't tell what's below the surface) but I'd never take chances with visibly moving water. Even shallow water moving quickly can knock you off your feet or push your car around.
If you have any doubts at all the best thing to do is to turn around and find another route. If you drive in an area long enough you get to know which areas are prone to flooding and which roads are usually safe.
You also need to know your vehicle. Some cars can wade through deeper water. Sometimes a heavy SUV will get through where a light jeep will float away. Other times the light jeep will get through and the heavy SUV gets stuck in mud.