Transferring tickets to friends is functionally indistinguishable from scalping
Limiting the number of tickets someone can buy doesn't protect against scalping.
It works at a small scale: 5 people, 5 tickets each, and $100 profit on each seat after everyone else gets paid? That's not so hard to keep track of, and it brings in $2,500.
It also works at a larger scale: 50 people. 5 tickets each, and $100 profit on each seat? Keeping that all in-line is definitely sounding like Real Work, but it also sounds like a tax-free $25,000.
UEFA limits this for football games by allowing you to purchase only two tickets and changing only one name, and the two tickets must go together. Or you sell back the ticket to the organization and they sell it back to random fans.