I think Fender are idiots for doing this but I also wonder why companies copy the body style so slavishly. You would think makers of musical instruments would be a little more creative themselves.
As with most things guitar, it's mostly about what works for the individual player.
Spanish Guitar -> Dreadnoughts with Cutaway -> Flat Solid-body Telecaster -> Flat Precision/Telecaster Bass -> Contoured Stratocaster
The asymmetric body shape was a very clever design out of necessity, as the long-scale Precision bass needed a longer horn at the top in order to avoid neck dive.
Interestingly, the only trademarked part of the Stratocaster, the neck shape, was copied from a Bigsby model, which is based on a Violin Scroll Shape.
it needs to be played in a classical position (with a footrest ideally) but it's more ergonomic than the standard strat position.