How such modals aren’t considered pop-ups is beyond me.
The answer is probably going over to kagi where you are the customer not the product.
Honestly, not all web sites, there are still good ones out there but the search engines never direct me to them. It is always just slop all day long.
By the time I got to the middle of the article: three massive banner ads (top, right, and bottom) were taking up more content than the text, there was an auto-playing video ad floating in the bottom right corner (overlapping most of one of the banner ads), and a "dynamic" ad in the middle of the text randomly started expanding/shrinking and glitching out making it impossible to actually read anything.
And this is one of the better experiences reading modern blog-alikes. Things are almost at sketchy porn-site levels.
Sad and pathetic...
Early tech finds footing in porn (VHS, internet video, etc.) but that's a separate topic/conversation.