It appears that this company already does fraud so they're most likely comfortable with fraud. It seems normal in isolation, but from an outside lense it's crazy.
This blog post clearly shows that Deepwalker can break SynthID, which is a closed-source watermarking system.
> I immediately said yes, even though I wasn't entirely sure. They wanted to play games, so I decided to play along.
The article never says the generated images were used to make a fraudulent claim, but its implied by the juxtaposition.
A few words to indicate that the challenge to break SynthID was for their own amusement would break this implication.
I guess it would be more accurate to say that it enables fraud. It's the same way proxy companies advertise themselves as "validation and data gathering" when in real-world use they're used for botting, ad farms, spamming engagement etc.