>>Companies report ‘annualised’ revenue, defined as sum of previous 4 weeks multiplied by 13.
why is it multiplied by 13?
why is it multiplied by 13?
So the two best metrics are annualized recurring revenue (take last month * 12 or last 4 weeks * 13) and QoQ growth %.
There are two caveats:
- If the revenue is high quality (e.g. annual enterprise contracts, good NRR), then last 4 weeks * 13 is actually a conservative estimate as your company will likely continue to grow.
- But if the revenue is more volatile (e.g. consumption, token usage, bad NRR) then annualized recurring revenue can be used to hide worse performance because companies will juice revenue one month and report high "ARR"
(365/7)/12 = 4.3452…