Great resource. Something that's worked well for me is optimizing landing pages based on the prior page after thorough A/B testing. For example, we determined that most visits through Facebook/Twitter were by teenagers, so we optimized the landing page to appeal to college and high school students with relatable imagery. For visits from affiliate publishers or search, we optimized our landing page with a more general value prop. Etc.
thanks avis. and yeah totally agree with making unique landing pages based on traffic. good tip :)
Where is 0: use optimizely and don't reinvent the wheel?