"You have to work backwards from the customer experience."
AI was never going to be on Apple's roadmap in a significant way because it's in their DNA to differentiate technology from products.
I remember my first meeting I went to at another company that was just a guy talking with a PowerPoint. I couldn’t believe we didn’t have the data or time to ask probing questions. We’re just supposed to take this guy for his word? Crazy
- no PowerPoint
- 1-6 page write up of the problem, proposed solution and timeline, and alternate methods that were not chosen
- meeting participants ideally have already read the paper, but given 10-20 minutes in silence to read and mark up their thoughts.
- presenter says their piece, mostly just summarizing the paper and clarifying tricky sections
- intellectual bloodbath as all participants try to poke holes and see around corners not foreseen by the presenter
- follow up next week, until the group/manager is satisfied about the direction of the project
The what is the idea behind the "ideally have already read the paper, but given 10-20 minutes in silence" part?
The fact that people that have already read it have nothing to do and waste time sitting around bored sounds like an obvious flaw, are we missing something?
Also, 20 minutes of respite isn’t necessarily “waste.” Having 20 minutes of time to think deeply on something is often a gift!
I think this gets to the heart of my complaint. I thought this would increase the water level on our technical discussions. It hasn't. Like I say, could be the documents or people are poor. In any event, I'm one person that believed in this right up until my org implemented it.
I have no idea how your org implemented the table read, so I can’t comment on why it may not have been effective there.
It's the difference between peer review by leaders in the field trying to make your paper better, and juniors wanting to be heard or insecure academics trying to get an ego boost by nit picking and wasting time.
Intellectual bloodbath sounds like so much of the latter with point scoring being the goal.
Intellectual honesty, saying "I don’t know", for example, is only possible in low-politics environments. Otherwise, you make yourself vulnerable to the wolves.
Summarizing with AI isn’t usually a problem, but the objective of the narrative is to gain a deep and detailed understanding of the proposal or problem described within it. The reader or decision maker often can’t do their job well unless they read the whole thing. These narratives are often thoroughly marked up with commentary during the review, sometimes every paragraph.
While I agree with the thesis, the response is total reality distortion field.
He says "you have to start with the customer experience" rather than the technology.
Then he name drops 4-5 technologies that were speculative endeavors and says when Apple put them all together to make the laser printer: "we can sell this".
To do this right, you probably need to learn from the many attempts others made before. I bet nobody knows yet what a good customer experience for AI will be. They are all still experimenting until somebody puts together all the parts in a successful package.
SRI -> SiRI Inc.
[1] https://www.sri.com/75-years-of-innovation/75-years-of-innov...
answer... ditch phone/screen, just have an earpod you talk to.
(I don't know if they exist)
Sounds heinous, please never design the UX for a product I’ve got to use.
Ok. Let's try that with some basic needs. And I'm totally serious. Let's go. I am abroad, walking in a city. I look for a book store. I get my Apple phone, open maps, OK, that works.
Now I have to go to the bathroom. Hmm, is there an app for that?
How do I convert this phone into a nice and clean toilet? Stupid question you say? I'm the user, remember, and I have __one__ need right now.
Wait, I'm supposed to use maps again to find a public toilet? Chances are it's going to be smelly and dirty. Not the great UX I am looking for, Apple.
Seriously, Apple has been addressing the wrong problems for far too long now. They are not looking from the user's perspective, but rather from the viewpoint of: we have a CPU and a touchscreen and a camera, what can we make with that so that more people will buy it? And how can we sell people even more stuff __through__ it?
But of what use is a better camera if the device can't even solve basic needs?
If you want to call yourself a revolutionary company, you gotta step back and think different.
"You have to work backwards from the customer experience."