The article was pretty, but too many typos in it to count...

EDIT to --> too

Author here, thank's for pointing that out. I just put my blog online yesterday morning, and this was an article that I had written back in the summer in HTML markup. Seems like there were some conversion errors to Markdown that I didn't notice.

Erroneous: Research shows that consumers with a utilitarian motivation find a low-arousal environment more pleasuraigh-arousal one.

Fixed: Research shows that consumers with a utilitarian motivation find a low-arousal environment more pleasurable than a high-arousal one.