Back then, it was rejected, for the same arguments that people are making today, such as not mapping to SVE well, having a separate way to express control flow etc.
There was a real alternative being considered at the time: integrating ISPC-like semantics natively in the language. Then that died out (I'm not sure why), and SIMD became trendy, so the committee was more open to doing something to show that they were keeping up with the times.