That is an uncharitable interpretation, IMO.
The CFO heard of a novel technique used by his peers in other companies, and they reported good results. He wants to try it within his organization too. As an executive, he is paid to (among other things) keep abreast of such developments in the industry and ensure that the organization he is leading is not caught flat footed in the market.
I wrote a while back, Most of the executives I have met really have no clue. They just go with what is being promoted in the space because it offers a safety net. Look, we are "not behind the curve!". We are innovating along with the rest of the industry.
There are people who write important software that the world runs on, but they do it outside the 'industry'.
A real industry should be responsive to events of nature, or at least the market, not vibes.
Market is vibes! The price of something at a moment is, for example, what market participants collectively agree what the price of it should be.
It is a better play to do the popular thing in a way that measures as "ahead". Then it's hard to argue against a raise. But if you stick your neck out on your thoughtful expertise, it can take years or more for the value to come thru. You can easily be replaced by then.
The only antidote is a board that has a real working nuanced understanding of the entire industry. But this rarely happens, for many reasons.