It's the new "counting lines of code". I think many companies are so terrified of falling behind that they're irrationally floundering, trying to appear like they're "with it".
In my humble opinion good ideas (what to build) are a big part of the bottleneck and those aren’t substantially in greater supply with AI.
Which is sad because they should be. People should be freed up to think and create better things, instead these companies seem to be doing the equivalent of locking their employees in stalls like they do on some animal farms, so they can churn out 'results' ever faster.
Good ideas will never ever be prioritized in the vast majority of companies because good ideas cannot be quantified and turned into performance metrics. At least not without invoking Goodhart's law (see: the academia).