Who else do you know is so singularly identified with such a well defined principled point of view (whether you agree or disagree)? Paul Grugman, Noam Chomsky, Chris Hedges, George Carlin?
So I'd say Stallman's doing a fantastic job.
In the UK David Ike is strongly associated with believing the royal family are lizard people but it's doing nothing to get his views any real traction.
I'd almost argue the opposite. By being so intransigent and operating outside many social norms, I think you could make a case that Stallman damages how his views are percieved.
The most popular group among the masses was the most extreme and uncouth, the sans-culotte faction that appealed to the poor working classes who wanted to guillotine the king and all the aristocrats and expropriate their estates. Hence the popularity with the masses of the Hébertist magazine Père Duchesne, which was distinguished mainly by its extremely angry tone, radical demands, and for being the first widely printed publication to use something roughly translating to "fuck" in almost every article. A vaguely representative article, entitled "Fuck the Pope": http://www.marxists.org/history/france/revolution/hebert/179...
Now that strategy might not work in all countries and eras, and in this case there doesn't seem to be public anger about patents ready to boil to the surface that anyone could tap into. But I'm not sure there's any inherent link between appeal to the masses and polite centrism.