Remember that this is disclosed spend. There are many things players especially in the media and tech space do that can have far more impact on public opinion via undisclosed “in-kind” spending and agenda-setting, it’s just that their manipulation doesn’t fall under any political transparency laws.
Every media mogul puts their thumb on the scale of public opinion. Broadcast media aligns and controls talking points, while new media manipulates visibility of user generated content via algorithmic weights.