Canada passed a similar bill a few years ago causing meta to stop showing Canadian news content on their platforms. It didn’t really impact them financially or user wise. So the same thing will probably happen in Italy.

No, ads make them money. Users see the ads because they view their feeds.

It’s been proven in other markets that removing News from the feed doesn’t decrease engagement. Meta will continue to make money, and Italian news sites will see their traffic vanish.

Turns out they’re simply not valuable in the way they used to be, and country after country is learning this