I think the mathematics work better if they match you with "mostly compatible" people rather than "not compatible at all". Success stories are important because that's how you build recognition.
Now a days though, match group owns all dating apps so they have a monopoly in dating. Whenever a new app comes to market that's "better" (which will be, in its initial stages) they acquire. Users migrate and then they ruin. Rinse and repeat.
They recently acquired sniffies (a gay cruising app) for like 100M. Go figure.
In any case, you only pay for dates you go to (unless you cancel at the last moment). Their incentive is to send you to as many dates as possible.
I think the key problem for dating apps is that 90% of women on it will only match with the top 10% of men. Meanwhile, most men will try to match with anything that has a nose and eyes.
I don't think Breeze's concept fixes that since it's still up to the girl to match.
Probably that's why they did this:
> you only have a very limited amount of profiles visible every day
It doesn't matter if Breeze limits matches to a few a day. Women who have Bumble, Tinder, Hinge, etc will still get thousands of likes from top 10% guys. There's no reason for them to go on a date with a 50th percentile guy from Breeze. They're not only using Breeze.
If you're getting success on Breeze, you probably have success in other dating apps too.
It's the average guy who is screwed on dating apps no matter if it's Breeze or Bumble.
On the general side, do you really think that the women who match the 10% guys on Tinder are actually getting dates with them? If those guys have so many to choose from, they'll choose better matches. Or they're going to say that they're looking for non-monogamous relationships because that's what works in their interest. So traditional apps are not working for women either- just everyone despises Tinder and Bumble, at least that's what I'm hearing left and right. Again, this is just my social circle and age range, so YMMV.
1. There's a steady stream of unmarried individuals so as you match people up there's more people (either just from growing older or divorce) that can use the app.
2. If you don't already own a dating app, then even if you cannibalize the market you can still make a large sum of money. Akin to mining all the gold in a plot of land; sure your company needs to close once its gone but you made money in the interium.
2.5. If you do already own a dating app, if you're known for not working then people will stop using the app and go to a competitor (assuming you didn't buy them all ...)
* Recruit friends to make recommendations mimics classic searching techniques
* Can scope out a more complete bio early in the process, for both AI and Human filtering/matching
* Their long term incentives will be meet if they post cute couple pictures or generate new long term users
In theory the 'knows people you know' thing is a good vetting system for finding people to date though.