You mean UX? Isn't Claude Cowork supposed to be 'Claude but for normies'? As for Claude Code / OpenAI Codex for non-programmers, believe Replit, Loveable, & others are trying & succeeding.
WhatsApp comes to mind in how its sole focus on replacing SMS (rather than Skype/AOL/MSN Messenger/YChat/GChat) meant it had no (user-facing) password/username, no elaborate signup, no login, no chat/friend requests, no sync etc. & became the biggest social network right under the nose of well resourced competitors with worldwide distribution, like Google & Facebook.