Seems like the author is doing some redefining here like he's accusing the paper's author.
Perhaps the statement was meant to mean "fulfillment of hereditary characteristics change when society changes" but it wouldn't be that hard to say it if that's what it was supposed to be...
"Heritability does not indicate what proportion of a trait is determined by genes and what proportion is determined by environment. So, a heritability of 0.7 does not mean that a trait is 70% caused by genetic factors; it means that 70% of the variability in the trait in a population is due to genetic differences among people."
https://medlineplus.gov/genetics/understanding/inheritance/h...