The headline as written implies active sharing, at first glance it sounds like an active conspiracy between the website and Google.
Dropping Google Analytics on a page is not an active conspiracy.
Dropping Google Analytics on a page is not an active conspiracy.
There's no "active conspiracy" needed as long as this kind of behavior keeps being normalized by comments like the above.
It absolutely is that website deciding to trade data about their visitors in exchange for getting something for free. That's "active sharing" in my book.