And then I realize that this person (whoever s/he is, real or fictional) has suffered from the fundamental problem of all business: profit. For some reason, the IT industry as of late has dismissed profits and traditional business rules for the sake of fictional ideals like pageviews, user signups, and such. And while the latter things matter somewhat, there must be a directed line from those metrics to dollars and cents, because utility companies (electricity, Internet, water) like to be paid in dollars and cents, not promises and wishes.