GiLab is one of the saddest stories in SaaS I can think of. They had an enormous opportunity years ago thanks to their relatively good product, open source nature, and free private repos (before github started offering that), but they squandered it by focusing heavily on "enterprise" and pricing themselves in a ridiculous way that made it non-sensical for startups and small companies. Their CI product alone was the best in the business for a while but they priced it such that it made no sense for most people. A real shame. It's sad to think of what could have been with better management.