Stating the obvious here, but at what point do we drop the word "simulation" and just say IBM has electronically re-created a macaque monkey brain? Doing that would then entail ethical issues, just like if it were a real monkey. Does not sound like they are quite "there" yet, but they sound close. Let's quit "monkeying about" with weasel words like "simulation" and start tackling the inevitable ethical considerations head-on.