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One thing I would suggest is when you mention it, have a link ready with an email signup so people like me who are intrigued can easily sign up to get a mail when the beta releases. The name seems fairly popular at least a google search for "Tinj" or "Tinj movie reviews" didn't work. (Although the hacker news thread came up with the second search)

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I'll definitely need to take a day to improve our SEO before we launch. In the mean time, you can sign up at http://tinj.co

One minor point I'd raise with the .co is a while ago I read (on HN I think) that one a particular startup had a lot of feedback from users saying "you're missing an 'm' in your logo/url". It might confuse some people that aren't familiar with how ccTLD/gTLD's work.

If you've come across this before, forgive the pestering, I just thought it was fair to point out before you've launched.

Err - take a day to improve your SEO?

You should be putting those blocks in place now. Good SEO takes time, and day-before-launch is not the time.

Seriously, start executing your strategy now.

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