Comment by noduerme | Hacker News Reader

Comment by noduerme | Hacker News Reader

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Sometime around when wordpress came out, or at least 2005 or so, I started positioning myself as a bespoke web designer, then app developer. Whereas anyone could get a site done, I turned myself to doing things that hadn't been done before, for which standard solutions wouldn't fit. I turned away 80% of jobs and raised my rate from $25 to $100, then to $300/hr. To me, pricing and only doing bespoke work was a defensive measure against falling into a career hole I didn't want to end up in. But mostly it was just that I didn't want to repeat myself or waste my time doing something that a client could already buy off the shelf.

Artisanal code, or bespoke code, has always been the best paid and most satisfying work. If we no longer have a new generation of curious people who enjoy solving hard problems, it's only going to become more valuable.

So what could you do that people paid you 300/hr? And how long where these gigs?

Basically coding, explaining, and owning the whole stack from the DB schema to the CSS. In 2005 that meant a client wanted a website but it needed to be driven with live data from a database, with a custom back-end they would use to update it, something that wordpress wouldn't be able to do easily. Or they wanted a data-driven Java or Flash applet embedded, dynamic resizing, or "mobile-friendly" circa 2008. I had worked for a company in 1999 making websites, split between designers (like me) whose job was to make Photoshop comps with rollover layers and split them up into tables, and the "webmonkeys" who got paid more to take that and mess with the javascript in Dreamweaver. The guys who knew how to tie that into Coldfusion or something made the most. Primitive HTML and PHP and inline javascript and mysql. I just figured out how to do all of it together. Then, web apps, multiplayer games front/back, and starting to get into logistics software. Typical gig from 2005-2010 was 9-12 months, single project stuff, hourly and freelance.

What I realized was that knowing what my software did, being able to explain every part of it and being able to rewrite it from scratch if necessary, was much more valuable than just delivering it. The powers that be who run companies are looking for communication, so they understand what they're getting, someone who can speak the same language as them and materialize it into code that works. LLMs are a decent imitation of that, but they're fatally flawed, because they never understand a whole stack.

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