It does not solve all supply chain issues, it do solve some supply chain issues.
Not being able to see if the source code shipped is the same as been used for creating the binary is scary
Not being able to see if the source code shipped is the same as been used for creating the binary is scary
The one single fail point they prevent is infected build hosts.
That might be some reasonable benefit for the company if it is building it on public architecture, but for projects like Debian that insist build hosts are basically offline (package in, package out with no internet access during build process) it is very fringe benefit.
Less diligent projects had it but there are easier ways to fix it
There are plenty of places in industrial computing where reproducible builds have prevented subterfuge within the organizations themselves. Injecting binaries to do inf-/exfiltration is a long-standing industrial espionage activity which is of immense value to all users of the operating system - not just the consumer users.
There's a certain irony in pushing for verifiable builds with completely unverifiable claims.
I've worked at several of the biggest targets for espionage, industrial or otherwise, and to the best of my knowledge, the only thing that's ever been discovered by their reproducible build efforts has been failing hardware on build reproducers