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Where?

I feel like logos are 100% done now.

The best clothes here in Sweden, from our own Swedish brands, have no logos. And have not been for a long time. Scandinavian minimalism and quality is the best.

Asia is the one obsessed with brands. Europe is not. We care about quality.

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But quality is strongly associated with brand. Showing off the logo might be taboo, but everyone can tell the difference between an IKEA kitchen and a Funkiskök.

Yes, but one is obviously better than the other.

I actually like this as someone with a big logo gucci bag is easy to frame right away as a terrible human.

No irony in judging someone as a “terrible human” based on superficial signals because they seemingly care about superficial signals?

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