To be very honest, this reads like the typical Shoemoney "how to earn $100k within x weeks" article.
It's not a big secret that SEO and conversion optimisation can generate a lot of value, and I guess you consult a lot about these topics?
I was thinking the same thing, even down to the sign-up form for the newsletter. Not that there's anything wrong with that, shoemoney has done quite well and his posts are usually quite good.