1). Most of our posts are visual, so a grid theme made the most sense here.

2). The ensembles are volume based (magazine like), the curent volume is the HK Hipster (for right now our only volume) so the styling will be similar to what you see on the website. A user chooses a base ensemble and then they work with their stylist who then figures out the material, colors and sizing. Typically no 2 ensembles are the same.

Hope that helps and thanks for your feedback.