I read it more as a segue into the main point about conflicting narratives in the American public regarding food.

Despite our excuses that we have to eat unhealthy fast food because it's cheap, we still eat it it once it's expensive. We all talk about how there is an obesity crisis yet we constantly promote and glorify unhealthy food on social media.

>Or maybe no one is fully logically consistent in their views. In the end, people will continue to consume this food even knowing full-well it’s unhealthy and overpriced. And for that, McDonald’s should not be too concerned.