Convincing Joe Public to understand yesterday switching to those is in their best interest is also necessary and very hard to do.
Mission Acomplished.
Interruptions of supply cause people to get antsy. They start looking for alternatives. A drought leads to a surge in well-points and bore holes. Rainwater collection goes up. Electricity outages lead to generators, solar and so on, all easily installed at domestic level.
Food shortages lead to more strategic agriculture choices. Oil shortages start to make EVs more attractive. This is the first major interruption in oil supply since the 70s. I start to think the next car I buy will be electric. I already have solar so it makes sense.
The biggest way to change society is to make the perception that supply is precarious or expensive. Long after the drought ends, the lessons remain.
The leading climate-denier voice , who rails against clean energy, has also caused a world-wide understanding of how precarious our oil supply is. That lesson will stick, regardless of your politics.
I've heard a lot of people being critical of wind turbines, calling them ugly and wanting nothing to do with them. After the Ukraine war started I remember driving into town, seeing the five massive wind turbines at the harbour, providing three time the power the city needs, and thinking "not only do they look great, they're also part of our self sufficiency".
The US is a different place, but the hate parts of the US have towards renewable energy is pretty insane. I know the wind isn't always blow, the sun not always shining, but each installation is still one step closer to not being beholden to the whims of some crazy person in a far of land.
By the way, wind turbines off the coast of one of Trump's golf properties in Scotland are the reason he keeps trying to ban wind turbines.
Are they? I mean, that's very much a taste thing. I think they're pretty nifty looking, especially the enormous modern ones with blades longer than airliner wings. Great products of industry and engineering have their own beauty, and these are definitely on the list with stuff like the Great Wall or Hoover Dam, IMHO.
- storage over the 24 hour cycle - storage over yearly cycles - how to fix nitrogen for agriculture - how to make carbon-free metals - how to run the chemical industry without fossil fuels
The good news has been the expansion of solar through markets, the diffusion of innovation, competition, and something like Moore's Law. The bad news is we are reaching the saturation point for the grid being able to absorb solar energy in many places and that's going to stop the growth unless those bottlenecks are overcome.