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I 100% agree that no one uses your product to watch a walk-through, they’re there to do a job. The author primarily talks about new user onboarding.

While they do make the point about introducing new features, they don’t address how to make an interrupt-driven announcement successful with existing users.

Has anyone seen a good way to make ongoing update announcements

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You can just have a bell icon that displays a little red (1) so the users know that they have a message/notification that they can, but don't have to, read.

Linear has an in-app changelog in the bottom right that doesn’t get in the way of work. It’s synced with their changelog on the website and can be revisited anytime clicking the help menu icon. Pretty elegant.

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