The existence of Subway doesn't mean you can't get phenomenal deli sandwiches. It does mean you probably need to look around a little more and don't settle for the first sandwich place you see.
Edit: This is my wife holding one of those strawberries. We took that picture from the sheer absurdity of it. The pack of berries hardly survived the rest of the drive. We'd eaten almost all of them by the time we arrived at the B&B. https://share.icloud.com/photos/0ebgyxOMT9LpyjhfKuLQWD0kw
Ripe, Watsonville farm-stand strawberries are something else entirely. They can indeed be fist sized. I encourage you to try them yourself.
Alternatively, you can go to pick your own places along the way - also fantastic.
That’s not to say that we can’t get amazing fruit in Massachusetts, but the selection is quite different. Apples, blueberries, raspberries, and cranberries are all fantastic. Oranges, peaches, sweet cherries, avocados, and many other things are mediocre at best. Getting great in-season fruit and produce is the primary reason why I now have a very large garden, but I need to temper my expectations even for some of the things I grow. Outside of a farmer’s market, this is the ONLY way to get a decent tomato in Massachusetts.
No thanks. The most wonderful strawberries I ever tasted were wild ones picked on a disused Welsh railway line, probably a centimetre or so in size.
But here in California, we have tremendous strawberries in our markets: Camarosa, Albion, Gaviota. Each is different in size, texture, flavor-profile.
I usually buy a "flat" of strawberries from the local farmer's market during peak season every weekend. They go in my oatmeal, my smoothies and in my lunches.
E.g: https://www.ocregister.com/2024/07/13/farmers-market-pops-up...
I tell you all this in hopes you'll understand what I mean when I say that the strawberries you can buy along the northern California coast are freaking amazing. I don't say that because I don't know any better. I say that because I've had S-tier wild fruit, and know from personal experience that these were every bit as delicious.
Some of the wild species taste better than the commercial species but those also tend to be too delicate to be commercially viable. It is a common problem for berries generally.
Bay area produce is unparalleled - Tomatoes, peaches, figs, strawberries, etc.
More organic growers if thats what you care about - high quality growers. There is also massive commercial growers doing high volume low cost but you do need to know where to look.
The Sunnyvale farmers market was a different story though. Two of the vendors gave out samples. One of them tasted like Safeway strawberries. The other gave out these small strawberries that were really sweet, and this vendor had a lot more business even though their berries were $1 more expensive. However, the ones that the vendor actually sold were much bigger than the sample strawberries. I was suspicious, but bought them anyways. Sure enough, when I tried them, they tasted like Safeway strawberries. My takeaway from this experience is that America sells bad produce less so due to supply reasons and more so that Americans just have poor taste in produce.
Or maybe you don't generalize about an entire country based on your experience in one small city.
I love California, but it's funny/sad the extent to which many Californians deny that other parts of the USA have us beat in some regards.
The suppliers don't notice when the numbers that stop are rounding errors. The vast majority of people don't have any experience with anything other than supermarket produce and don't know there's a choice. Growing up as a kid, I didn't know there were so many varieties of apples. Our store only carried red delicious, golden, and granny smith. It wasn't until I moved out of the sticks and saw more varieties. Some people never move, so they only know what they know and never experience new
This is what happens when you optimize your food supply for profit instead of being edible; varieties are selected for yield, longevity and shipping rather than flavor or nutrients. But for a beautiful moment in time we created a lot of value for shareholders.
Been to Maui once, and this was pretty much my exact experience as well. Thought I was the only weird one to do that. I only slowed down though until it got really bad before stopping. Wish I was smarter to stop earlier ::face-palm::
The US is big and fruit needs to be refrigerated to be transported. Refrigeration kills aromatics.
I assume you would have a similar experience buying plums in Germany. Similarly, if you bought stone fruit in California where it is grown, it would taste good.
> stop buying shit produce and suppliers will notice
Unless you are willing to pay $30/peach for them to be flown next day on a jet, peaches in New York are not going to taste as good as they do off the tree.
You would need revenue to cover such an expensive mode of transportation. Flying will probably be on the order of $20k. So you need $0.5/lb just for flight costs even if you can sell all of your peaches.
Today I bought very nice oranges from Spain, and super sweet and tasty fresh blueberries from Morocco. Price was same as usual in the supermarket.
I am sure the californian peaches could be sold at a reasonable profit , somewhere in the world, if there was actual demand. The problem I see : no demand for US produce.
How would most Americans know there's a difference? A large plurality will never leave the country in their lifetime, and many won't even leave the area where they grew up in.
Even for those who travel to some extent, eating as a tourist will rarely give you the experience of going to a grocery store, buying fresh produce, and eating it.
And even if a tourist ends up with some really amazing produce in another country, they'll likely chalk it up to a lucky, isolated incident, and not think much of it. Or it's just the "everything is better when you're on vacation" phenomenon. They'll go back home and be back to eating what they're used to.
To be fair, though, there is plenty of wonderful, flavorful produce in the US. There are a few problems, though:
1. Some areas in the US truly are underserved and have bad produce. And by "areas" that can even mean small pockets here and there, where you may only have to drive an extra 20 minutes to get good produce, but it doesn't even occur to you to try, because you assume it will be the same.
2. In the US we seem to believe that we should be able to get every single kind of produce year-round, regardless of what's in season. So you might see something on the shelves all year, but it's only actually really good for a month or three. The experience during the rest of the year will tend to dominate your opinion.
3. You're more likely to get better quality at a more expensive, boutique-like grocer, or at a farmer's market. Most Americans just don't shop at places like those when there's a cheaper, large chain grocery store available. Farmer's markets can be especially difficult when they're only open a day or two per week, and busy people/families need more flexibility.
For reference, I live in northern California, and there's plenty of fantastic produce here. Yes, when I go to something like Safeway (part of a huge grocery chain), I don't expect anything terribly amazing. It's fine, but nothing special. But I have a small local grocery a couple blocks away from me that usually has great produce (though sometimes it can be hit-or-miss with some items), and they also make an effort to stock many items based on growing season. I've been to various places in Europe many times, and have even been to grocery stores and bought produce so we could cook dinners in an Airbnb. I've generally had a good experience with the produce there, but I wouldn't say it's notably better than where I live in the US.
It's disgusting.
Real apple juice is dark brown and tastes nothing like the golden liquid mentioned above.
"Apple cider is raw, unfiltered, and often unpasteurized apple juice, resulting in a cloudy, dark appearance and rich, tart flavor. Apple juice is filtered to remove pulp, pasteurized for a longer shelf life, and often sweeter. Cider is usually seasonal and refrigerated, whereas juice is shelf-stable"
Europeans consistently visit a gas station and conclude this must be all there is to eat in America.
There’s a large swath of America that has a deeply ingrained mentality of “food is for fuel, not enjoyment.” It’s a Protestant idea that entered the culture and became ingrained to the point where nobody remembers the origins but are still influenced by it.
I was in Iowa a few years ago, and the food is awful. I don’t think the food in Iowa used to be great “100 years ago before modern factory farming,” etc. I suspect it’s always been awful, and people just don’t care about it very much as long as they get the calories they need.
And I don’t think it’s just “U.S. consumerism blah blah” either. The Anglo food in Canada and the UK sucks too. They just don’t care.
Um: My dad grew up in Iowa, so I'd be there seeing family every so often. Years ago it struck me how many Iowans I saw there were ... not svelte.
Iowa is a gigantic field corn, soybean, and pig farm with a few colleges, windmills, and one “city”. Commodity crops, not vegetables.
The one thing Iowa is known for is “loose meat sandwiches”, which is a Sloppy Joe with no tomato based sauce. Cuisine is not on the menu there ;)
I've observed the same thing; But my theory is taste in food is shaped by how recently a families lineage transitioned to processed foods and industrialized agricultural practices. e.g. I've observed a deterioration in taste in South Asia over the past 20 years, which I attribute to the same effect.