Yes and no. The F-150 Lightning did a lot more poorly than expected and it’s the best selling vehicle in the US.
It is interesting with the current oil shock what will happen to US automakers that have all but abandoned fuel efficient cars.
It is interesting with the current oil shock what will happen to US automakers that have all but abandoned fuel efficient cars.
Even the F-series popularity is kinda overstated by this because other cars are more fragmented.
I do think F-150 buyers tend to be more conservative than average car buyers and more receptive to anti-EV FUD for both political and cultural reasons.