Ask HN: What kind of ad rates can I expect on mobile game apps?

5 pointssixQuarks3 comments

What kind of fill rates and CPM rates can I expect with mobile apps on ios? I'm particularly interested in your experience with full-screen video ads or interstitials.

thanks!

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Don't have game app data, but I have a lifestyle app that serves banners:

AdMob (iOS) - .09 eCPM | 99.87% Fill Rate AdMob (Android) - .54 eCPM | 99.95% Fill Rate

iAd (iOS) - .56 eCPM | 84.41% Fill Rate

I won't share impressions, but iAD is by far the most profitable stream for me after sales and in-app purchase.

Thanks, this is actually very helpful. Would you mind sharing the name of your app?

Sure, it's called Zazen Suite/Zazen Lite. I only serve ads on the free version, and while I haven't done a lot of experimenting with Android yet, iOS makes so much more that it's not a contest.

https://itunes.apple.com/us/app/zazen-suite-meditation-timer...

https://itunes.apple.com/us/app/zazen-lite-zen-meditation/id...

https://play.google.com/store/apps/details?id=zazen.activity...

https://play.google.com/store/apps/details?id=zazen.free

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