The ability to be a small time artist, musician, etc and live in the 90s depended on the combined effects of technology and local organisations. You could play on pirate radio, you could go on benefits without too much hassle, you could stay at a squat, you could make your own physical products cheaply, there were lots of venues to play at, you could sell your products for cash and keep it.
The internet makes the distribution of music files cheap and easy, but combined with the increased technologising of society, the rest of the infrastructure that made the 90s a time where culture felt like it was on an e-rush with everyone else have fallen apart.
I notice that all the advertising examples you listed are about spending time and not money, I'm wondering if there's something there?
Edit: Also people were having more kids back then and earlier in life, so they had less time for hobbies and "finding one's self", they'd be busy with their kids and work.
The bored DINKS with free time looking for hobbies is a relatively recent phenomenon in western societies (10-15 years).
With this logic, nobody also "needs" to buy a Ford F-250 Super Duty, a MacBook Pro M5, an RTX 5090, a recreational boat, drink Starbucks daily, etc if your definition of "needs" is just limited to day survival meaning just providing food and shelter but nothing more, and yet people buy them anyway, because it's entertainment, not because they need them to survive.
People will still want escapism and entertainment ESPECIALLY when their lives suck, like in times of economic depression, be it cigarettes, booze, junk food, porn, games, gambling, movies and TV shows, etc, even if you think people don't "need" them. This is how people function. It's scientifically documented.
Its disingenuous to describe those new expenses without considering those that largely have been replaced.
It used to be normal to pay for cable TV which was outrageously expensive. They used to go to movie theatres on a regular basis, and collect physical media for movies and music and games and tv. Etc.
You're right. The economy is... fucked. The "great wealth transfer" will be vacuumed up quickly, and it'll get worse.
World of Warcraft (of all things) had this kind of issue with stats and damage numbers getting into the absurd range, so they did a stat crunch. We need a global stat crunch.
Lol but I went to a flea market the other day with $100 thinking that was going to go far — I managed to buy one jacket for $80. So… I dunno.