I think they mean "air exchange" (split AC) vs "heat pump" (dig into the earth to draw/eliminate heat). Not saying that's the right definition though. I am guessing at an auto-correction of what they meant.
Depending on the direction of the coolant flow, you get either a indoor heating or cooling unit. This is best demonstrated by going in front of the outdoor unit of a heat pump, when they are cooling, the outdoor unit generates heat because it's compressing gas, which then is then expanded when it reaches the indoor unit, generating cold. Exactly like a refridgerator.