The driving gimmick (which works well at night) is light carpet mode that projects car width, braking distance, lane guidance etc, it's like following racing line in forza. Once you throw in projector, might as well as pitch movie night.
That sounds useful if you’re drunk, otherwise I don’t see the point. The road I am driving on has lines on it, I know how wide my car is, and how long it takes to stop.
Conditions get narrow in asia, plenty of roads with poor marking. Marginal remote roads with poor marking or lighting, i.e. my friend highlight was during through windy remote country road with zero lighting and projectors outlined lanes clearly. Otherwise pretty gimmicky for good drivers. But these are on highend cars, plenty of less useful decorative options for 1000s in that category.