I think these conversations are directed by the parties funding the efforts. Example: "we (large company) want a fast AV2 decoder" -> they pay a specialized team to do it -> this team works in C for the most part, so it is done in C. If there were financial incentives to do it in Rust, they'd pay more for a Rust decoder.

Given Netflix's involvement with SV1-AV1, (not even that) indirectly, at least 1.